Synthetic Jubilation: For my BFA thesis at Daemen College, I designed packaging, a gallery experience and collateral material for a self-produced electronic hip-hop concept album called "Synthetic Jubilation."  *AAF Buffalo: 2019 Gold Addy
 Synthetic Jubilation is a nine-track album that explores three aspects of today's online digital world. In three separate parts of the album, represented by the colors blue, green and red, I reflect on information, vanity and love in the digital world. What do we do with nebulas information found online? What are the implications of our Online persona? Can you develop a truly intimate connection online? Questions like these are raised by the album's lyrical themes.
For the project, I produced, wrote, mixed and mastered every track on the album. I also fabricated the packaging from scratch, coded the website experience, created 3D concepts for the packaging and the gallery experience, and took all photography associated with the project. Above are select images of the album packaging.
 
Below are images taken of the gallery experience. I began the experience by introducing attendees to the album's lyrical themes and musical motifs by having them interact with an active virtual synthesizer in front of questions associated with each part of the album. The synthesizer was synced to the tempo and scale of a loop taken from a song on the album, allowing attendees to uniquely engage with the music without distracting other attendees. While walking around the space, attendees also found posters relating to each part of the album. Each poster in the gallery, like the package cover, functioned as an active QR code for the album, taking attendees to links on the mobile website that encapsulated that part of the album. After an hour of exploring and discussing what album was about, the music began and the album played in full while the name of each song and the color of the part was projected onto the wall. 
Below are screen shots taken from SketchUp models created to visual and discuss the design of physical parts of the project. 
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